Aimed at raising public awareness on breast cancer prevention through early detection amongst Malaysian women of all ages, this partnership with Colgate Palmolive which began in 2009 has grown from strength to strength each year. It has now become one of our most important breast cancer awareness programmes.
The proceeds of RM115 969.30 were handed over to 3 different NGO’s, including National Cancer Society Malaysia at the Softlan Breast Cancer Charity Campaign 2014 closing ceremony.
It is our hope that other companies in Malaysia will emulate the lead taken by Colgate-Palmolive in promoting health and well-being in the communities they serve. Colgate-Palmolive’s core value of Caring, is synergistic and in line with NCSM’s own goals of educating, caring and supporting people whose lives have been touched by cancer.